Media.Com grabs VW from Tribal DDB
Volkswagen has moved its online media planning and buying business, estimated at £4 million, out of the full-service digital agency Tribal DDB London and into WPP's Media.Com, the digital arm of MediaCom.
MediaCom has handled VW's offline media planning and buying for more
than ten years. The Omnicom-owned Tribal DDB's sister agency, DDB
London, holds the car giant's advertising account.
A VW spokeswoman said: "While Tribal was doing a good job, MediaCom
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media and can therefore add extra utility.
"VW will be able to benefit from the buying power of Group M," she
added.
In February this year, VW launched a multimillion- pound web portal,
created by Tribal DDB. The overhaul was aimed at providing customers
with the "most lifelike" car-buying experience on the internet and
repositioning the site as a state-of-the-art online showroom for
potential customers.
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