James Bond to star in Fallon's next TV ad for Sony
James Bond is set to star in Fallon's next TV blockbuster for Sony.
Details of the ad are strictly under wraps, but Campaign can reveal that
Daniel Craig will star as James Bond in a spot that will highlight Sony
Pictures' role as the long-term distributor and commercial partner of
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the film franchise.
The ad, set to break in the autumn around the release of the next James
Bond film, Quantum of Solace, will not promote specific Sony products.
It is being overseen by Fallon's executive creative director, Richard
Flintham, and was shot on location of the new Bond film.
As well as the TV campaign advertising the tie-up, Sony will continue
with product placement in the latest film, with the new Sony Ericsson
C902 Cyber-shot handset expected to feature.
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