Gary Lineker stars in Walkers new flavour ad

by Staff, Campaign 11-Aug-08, 06:00

LONDON - AMV BBDO has released its latest Gary Lineker ad for Walkers, triggering the brand's search for a new flavour of crisp.

The new ad sees Lineker going about his daily routine, except all the people he meets are offering suggestions as to the new flavour.

Consumers can enter a competition, with the winner getting £50,000 and one per cent of future sales.

The agency has also created a wewbsite to deliver the call of action - 'do us a flavour, win a packet'.

What do you think of the latest spot? Have you got any suggestions for a new flavour of crisp? Comment below.

Credits

Project
Do us a Flavour
Client name & job title
Walkers
Creative Agency
AMV
Copywriter
Peter Souter, Paul Knott
Art Director
Mike Durban, Tim Vance
Agency Planner
Bridget Angear
Media Agency
n/a
Media Planner
n/a
Production Company
Weiland Films (TV) & 2AM (Website)
Director
Paul Weiland (TV) Jamie & Joel (Website)
Production Co. Producer
n/a
Post-production Company
Framestore (TV) AMV Lab & Jigsaw (Website)
Audio Post-production
Wave (TV) AMV Lab (Website)
Exposure
40" and 30" TV

Comments

Neimad - 11/08/2008

cheeserama, after this advert. When the crowd holds up a flavour, and he is shouting through a mega-phone I just want to squash a packet, not make a packet. Make a packet as an endline? Its just a never ending bag of shite.

Julian Esposito - 11/08/2008

All that for 'make a packet'. I think they came up with the final line and then based a poor advert around it. Saying that, Im sure it will appeal to the general census of viewers and they might get that inspired fla vour they are after.