Wonderbra runs the result of nationwide model hunt

by James Quilter, Promotions & Incentives 11-Aug-08, 11:50

LONDON - Wonderbra has launched the results its nationwide model search campaign (P&I - July) with a poster montage featuring all of the applicants.

The promotion, which is for Wonderbra's D to G range of bras, was developed by Iris. In July the brand sent out a call for models to attend an open photoshoot or send in their own photos via a microsite.

Over a thousand women responded and their images have been used to create a one-off poster to run in central London. The main photo is of the model discovered in the search.

The poster features the line D to G. Because we're more than a handful. A microsite featuring the ad has also been developed which allows the models to zoom in a see themselves in the poster.