Vodafone links with MTV to launch music service

by Alison Donnelly, Marketing 11-Aug-08, 12:45

LONDON - Vodafone has partnered with MTV to launch a music service on TV, online and mobile platforms.

The new service, called Vodafone Soundbites, features a behind-the-scenes insight into the world of music and will run on various platforms as a series of 21, three-minute shows from this month. The website and mobile service will include interviews with leading bands and artists.

Vodafone and MTV recently joined forces by launching an online global interactive profile hosted by MySpace, ‘Vodafone Music Reporter', offering music fans in some countries a chance to become an MTV reporter in an online and mobile Vodafone Soundbites episode.