CK's 'Secret Obsession' ad to enter UK online at Vogue.com

by Dan Leahul, Brand Republic 13-Aug-08, 11:20

LONDON - The controversial Calvin Klein 'Secret Obsession' ad campaign featuring frolicking Hollywood actress Eva Mendes will be featured exclusively online at Vogue.com before the campaign breaks nationally in the UK in September.

As part of the campaign, Calvin Klein's newest fragrance 'Secret Obsession' is sponsoring VogueTV for a full month starting today, and in addition to further banner advertising on Vogue.com, Calvin Klein will be offering exclusive fragrance sampling for all web users.

Serena Privett, commercial director for CondeNet UK, said: "We are delighted that Calvin Klein has selected Vogue.com to break their campaign in the UK. This confirms the enormous potential Vogue.com offers our clients in both audience delivery and individuality."

Vogue.com will also be running a pre-roll of the risque version of the 'Hitch' star Eva Mendes television ad, which has proved to be highly controversial and recently censored in the US.

The complete uncut version of the TV ad will hit UK airwaves next month.