Mobile phone campaign helps universities target students during clearing

by Alison Donnelly, Marketing 13-Aug-08, 11:44

LONDON - Blyk, the free mobile network for 16-24 year olds, is helping UK universities target students who are eligible for clearing.

The network, in which young people receive free texts in minutes in return for view ads, is offering universities the opportunity to target 10,000 17-18 year olds via their mobile phones with text messages and WAP content.

The campaign will focus on the sixth form and college students the universities would like to target for clearing in 2008. The service is currently used by Hertfordshire, Sunderland and Central Lancashire universities.

Blyk has worked with these universities to create an MMS animation - a text message with moving images - directing its members to a WAP page describing each university's clearing offer.

All of Blyk's members are fully profiled so the universities are able to target potential students by age, by location and by time. The communication will be sent out when clearing begins tomorrow.