Betting site Victor Chandler sponsors talkSport's Premier League coverage

by Alison Donnelly, Marketing 13-Aug-08, 12:02

LONDON - Online bookmaker Victor Chandler has signed a deal with talkSPORT to become the station's official betting partner for its Saturday coverage of Premier League Football.

The internet sports betting company will become the official sponsor of ‘Match Day Live' in a six-figure deal which will see its brand placed at the heart of the station's live football commentary every Saturday afternoon.

Starting this weekend and running until the end of the Premier League season in May 2009, Victor Chandler will provide listeners with the latest odds on all the weekends games as well as key, up to date content for the talkSPORT Match Centre - the station's online home of the scores and results from all games.

Peter Laverick, Victor Chandler's head of marketing, said the deal was the company's largest sponsorship in six years.