Victor Chandler signs up as TalkSport's match day betting partner

Media Week 13-Aug-08, 15:50

LONDON - Victor Chandler, the online betting company, has signed a six-figure deal to become TalkSport's official betting partner for Match Day Live.

The campaign is the online bookmaker’s first on radio in five years and will be placed at the heart of TalkSport’s FA Barclays Premier League commentary on Saturdays between midday and 5.15pm.

The deal was negotiated by Anthony Hogg, sponsorship and promotions executive at TalkSport, and Peter Laverick, head of marketing at Victor Chandler.

The deal begins this Saturday, August 16, and runs until the end of the Premier League season in May 2009.

Victor Chandler will provide listeners with the latest odds on all weekend games and will provide content for the Talksport Match Centre, the station’s online one-stop-shop for the latest scores and results from football matches around the UK.