Four on global Bacardi ad account shortlist

by Staff, Campaign 13-Aug-08, 16:15

LONDON - Bacardi has decided the shortlist for its £100 million global ad account.

The list consists of the incumbent, Rainey Kelly Campbell Roalfe/Y&R, the former incumbent, McCann Erickson, Saatchi & Saatchi and Leo Burnett.

RKCR/Y&R was appointed to run the global business for Bacardi Martini out of the London office in December 2005, following a five-way pitch.

That contest spanned several months and involved Wieden & Kennedy, Fallon, David and Goliath, and the then incumbent, McCann Erickson.

Other big Bacardi brands likely to be affected by the review are Grey Goose, 42 Below, Bombay Sapphire and Martini.