Four on global Bacardi ad account shortlist
LONDON - Bacardi has decided the shortlist for its £100 million global ad account.
The list consists of the incumbent, Rainey Kelly Campbell Roalfe/Y&R, the former incumbent, McCann Erickson, Saatchi & Saatchi and Leo Burnett.
RKCR/Y&R was appointed to run the global business for Bacardi Martini out of the London office in December 2005, following a five-way pitch.
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That contest spanned several months and involved Wieden & Kennedy, Fallon, David and Goliath, and the then incumbent, McCann Erickson.
Other big Bacardi brands likely to be affected by the review are Grey Goose, 42 Below, Bombay Sapphire and Martini.
Bacardi...four on shortlist
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