Lloyds TSB and Visa to launch 2012-branded debit card

by Alex Brownsell, Marketing 15-Aug-08, 15:30

LONDON - Lloyds TSB and Visa are launching a limited edition London 2012-branded debit card to promote their sponsorships of the Olympic Games.

The card, available until 30 September, is coloured green, silver, gold and black and features the official London 2012 logo. Lloyds TSB customers who have lost or damaged their debit card will also receive the new card.

‘These new limited edition Visa debit cards, issued by Lloyds TSB, are a great opportunity to celebrate and build awareness of Lloyds TSB and Visa's partnership with the London 2012 Games', says Sally Hancock, director of London 2012 partnership at the high street bank.

Banking brand Lloyds TSB is a tier-one sponsor of the London Games, while Visa is a worldwide partner of the Olympic.