Oli launches Autumn/Winter press campaign
LONDON - Online fashion retailer Oli is this week launching its Autumn/Winter ad campaign, called 'Goodbye - Hello', with the Golley Slater-created ads running in magazines such as Heat, Grazia and Marie Claire until November.
Oli, part of the home shopping company OTTO, has worked with Golley Slater since its launch in July 2007. It achieved sales of £23m in its first year of trading and credits its fusion collections by Jodie Kidd, Jasmine Guinness, and designers PPQ with attracting more fashion savvy, affluent customers to the site.
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Golley Slater is also handling direct marketing for the campaign, with Rocket responsible for media planning and buying.
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