Mazda rolls out fresh identity

by Alex Brownsell, Marketing 19-Aug-08, 09:30

LONDON - Japanese car manufacturer Mazda is to run a phased marketing campaign to introduce its revamped brand identity to UK consumers over the next three months.

All marketing communications, will feature the updated branding to coincide with a relaunch of the Mazda website. It will then roll out an ad campaign from October to promote the new look.

Although it is retaining the 'dynamic wing' graphic element its logo, as well as its eight-year-old strapline 'Zoom Zoom', all text and car images will be set at a 30û angle. The company logo will also be set against a 30 degree white stripe.