Mazda rolls out fresh identity
LONDON - Japanese car manufacturer Mazda is to run a phased marketing campaign to introduce its revamped brand identity to UK consumers over the next three months.
All marketing communications, will feature the updated branding to coincide with a relaunch of the Mazda website. It will then roll out an ad campaign from October to promote the new look.
Although it is retaining the 'dynamic wing' graphic element its logo, as well as its eight-year-old strapline 'Zoom Zoom', all text and car images will be set at a 30û angle. The company logo will also be set against a 30 degree white stripe.
ADVERTISEMENT
More like this
- Superbrands case studies: Mazda
- JWT London scoops £13m Mazda UK job
- DIRECT: Mazda outsources £1m work for key launches
- Campaign: Operation Renesis
- Mazda puts online at heart of 2006 European ad strategy
- Mazda outsources £1m work for key launches
- Redwood launches Mazda's global customer magazine
- Mazda appoints JWT on Thailand creative account
- Mazda puts digital at centre of 'Zoom-Zoom experiences'
Tags
Jobs
- SENIOR ACCOUNT MANAGER :: FAMOUS FMCGs
- UP TO £37k
- Account Director :: EXPERIENTIAL :: COOL BRANDS
- £40K-£45K + benefits
- Senior Account Manager or Account Director
- £30k - £45k + bens + bonus
- Account Manager


Comments