Lonely Planet content comes to Nokia

by Staff, Brand Republic 19-Aug-08, 11:45

LONDON - Nokia and Lonely Planet have teamed up to distribute Lonely Planet content via Nokia Maps.

Travellers can purchase and download the city guides so that they have information at their fingertips whilst they are on the road.

The service includes 100 tourist destinations, with more to come, helping travellers find places to eat, shop and sleep, as well as describing popular sights and nightlife for each destination.

Maximilian Schierstadt, head of media partnerships, at Nokia context-based services, said: "Lonely Planet is a well-known brand amongst travellers and stands for adventure and editorial independence.

"We are very excited to offer their expert local recommendations and itineraries to our Nokia Maps consumers, which will allow Nokia to continue to innovate and enable compelling location-aware experiences."

Stephen Palmer, CEO of Lonely Planet Publications, added: "This is a genuinely transformational deal, which makes Lonely Planet content available regardless of time or place. It will help answer all those questions which travellers frequently have on the road, such as 'What should I explore today', or 'where should I go for dinner tonight?' Together with Nokia we will help more travellers connect profoundly with their world, everyday."

The downloads are available from today and cost £5.99. Nokia Maps now has maps covering over 200 countries, with over 70 of them navigable. Maps can be downloaded directly to selected devices or by using the Nokia Map Loader on a PC.