RKCR/Y&R scoops community policing brief
LONDON - Rainey Kelly Campbell Roalfe/Y&R has won the Home Office brief to create a campaign to tackle crime and community safety.
The brief, which was also chased by M&C Saatchi, is to promote neighbourhood policing and safety in the community.
The work will promote the Government's attempts to increase the number of neighbourhood policemen, as outlined in the revised National Community Safety Plan.
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RKCR/Y&R recently worked on the Home Office knife crime campaign, which included viral, print and radio ads.
Community policing...RKCR/Y&R wins brief
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