Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

by Staff, Marketing 20-Aug-08, 08:46

LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.

The work will be shown in an exhibition, 'Scirocco Studios', which opens in Glasgow on 21 August with a party hosted by Dazed & Confused magazine. The exhibition will then tour Bristol, Manchester and London.

Exhibitors include contemporary-furniture designer Philippe Malouin and brother double-act Hudson-Powell, product designer Ben Wilson, light designer Moritz Waldemeyer and film-maker Kinga Burza.

Burzam, who has worked with The Thrills and Kate Nash, has created a 360° video for the show.

The Scirocco launch will be supported by print, outdoor, direct marketing and digital advertising throughout August and September.