GHD links with Breakthrough Breast Cancer

by Miranda Fitzgerald, Marketing 26-Aug-08, 09:58

LONDON - GHD is selling limited-edition fuchsia-pink hair-straighteners, which come with three exclusive lip glosses, in support of Breakthrough Breast Cancer.

The campaign will include POS, salon mailings, outdoor, along with online and salon advertising designed by TBWA\Manchester, all featuring photography by fashion photographer Tim Bret- Day.

The straighteners go on sale in September and for every pair sold, GHD will donate £10 to the cancer charity. GHD has raised £1.9m for the charity since 2004.