Additional Information


Content

Kinetic and PHD unveil RocknRolla campaign for Warner Bros

LONDON - Kinetic and PHD have developed a multi-format out-of-home campaign for Warner Bros to promote Guy Richie's latest film RocknRolla.

Part of Kinetic/PHD's RocknRolla campaign

Part of Kinetic/PHD's RocknRolla campaign

Share this article

A teaser campaign for the film, due out on 5 September, asking "Are you a RocknRolla?" is running across national washrooms and beer mats combined with 48-sheets in urban London sites.

Yesterday, the campaign was expanded to national T sides with an upweight in London, London six-sheets and four large format special builds that have been developed with JCDecaux and Titan.

The gold-framed special builds, positioned in urban points of north, east, south and west London, will remain blank for the first few days after which four teams of graffiti artists will paint in the frames. The graffitied frames will then remain on display for the rest of the campaign.

The film follows the story of London's criminal underworld after a Russian mobster organises a crooked land deal and his lucky painting is stolen.

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^