DDB Marmite campaign continues love/hate theme

by Staff, Campaign 26-Aug-08, 11:25

LONDON - Marmite is continuing its "love/hate" strategy in a new print campaign created by DDB London.

Promoting a new range of Marmite Snacks, the pictures show someone loving the product, if looked at from one angle, but hating the product if looked at from another.

In one ad, it seems as though a person is taking a bite from a jumbo rice cake, but from another angle, it looks as if they're flushing it down the toilet.

Another execution features someone either pouring bread sticks into their hand, or putting them back into the bag, depending on how the ad is viewed.

The ads will appear in monthly and weekly magazines throughout September and October.

Credits

Project
Love/hate
Clients
Noam Buchalter, marketing manager; David Titman, marketing executive, Marmite
Brief
Four new ways to love or hate Marmite
Creative agency
DDB London
Writers
Graeme Hall, Noah Regan
Art directors
Noah Regan, Graeme Hall
Planner
Georgia Challis
Media agency
MindShare
Illustrator
Al Murphy
Photographer
Andy Grimshaw
Exposure
Magazines