Condé Nast to publish customer magazine for House of Fraser

by Sarah Crawley-Boevey, Media Week 26-Aug-08, 15:10

LONDON - Condé Nast is to publish a magazine for upmarket department store House of Fraser, which will include content from the editors of Vogue and GQ.

The twice-yearly glossy, called House of Fraser Magazine, will be free to account holders or £2 in-store and will hit the shelves on Monday (1 September) with supermodel and House of Fraser "face" Yasmin Le Bon as the launch cover star.

The magazine will have a print-run of one million for its debut Autumn/Winter issue.

This is not the first contract magazine for the store but is a significant move away from previous offerings.

Condé Nast has worked with House of Fraser for 14 years on a range of publications, from early magazines to specialist catalogues, but there has not been a magazine available for customers for "many years".

The magazine coincides with a self-confessed "exciting 12 months" for House of Fraser, which has struck the deal with Le Bon, launched a men's line from Kenneth Cole, and has announced a range of new brands in its autumn range.