Britannia hires Ptarmigan to promote sponsorship of Stoke City FC

by Gemma O'Reilly, PR Week UK 27-Aug-08, 10:08

Britannia Building Society has brought in Leeds-based Ptarmigan to promote its sponsorship of Premier League newcomers Stoke City FC.

The building society has been Stoke City's principle sponsor since 1997 and has charged Ptarmigan with driving awareness of the brand and products following the club's promotion to the top tier of English football this season.

Britannia is both the official shirt sponsor and title sport of the club's ground, the Britannia Stadium.

'As Stoke City's principle sponsor we see this season as a great opportunity to increase the national reach of our brand,' said Britannia Building society brand marketing manager Nicky Dyke.

Stoke City has recently signed up Thomas Sorenson as goalkeeper, and he joins from Aston Villa.