Sky1 unleashes ads for autumn season

by Daniel Farey-Jones, Brand Republic 28-Aug-08, 10:35

LONDON - Sky1 has made Ross Kemp the star of outdoor ads promoting its autumn season and new look, as part of a seven-figure campaign also running on TV, online and in print.

The campaign introduces the strapline 'Sky1, there's only one', ahead of this weekend's on-air introduction of the channel's new identity.

It will feature other Sky1 faces including Noel Edmonds, Wayne Rooney, the Gladiators and Denise Van Outen.

'Hairspray: The School Musical', presented by Van Outen, will get its own push with a dedicated TV ad.

The campaign has been overseen by Alex Lewis, director of marketing and communications at Sky Networks, and was developed and supported by a roster of agencies including Brothers and Sisters, The Red Brick Road, Altogether, Mediacom and Naked Lunch.

Sky1's autumn line-up includes 'Ross Kemp on Gangs' as well as the new drama from the creator of 'Lost' - 'Fringe'. Also returning is the fourth season of hit US drama 'Prison Break'.

However, the new Cilla Black dating show 'Loveland' will not air until next year.