Karmarama nets Ohlson's UK debut
Karmarama has won the advertising account for the Swedish homewares brand, Clas Ohlson, ahead of its UK launch.
The agency secured the business following a pitch against undisclosed
agencies, handled by Ulrika Goransson, Clas Ohlson's director of
marketing, and its director of operations, Peter Jelkeby.
ADVERTISEMENT
The win reunites Karmarama with Jelkeby, the former UK marketing manager
at Ikea, who moved to Clas Ohslon in March. The agency worked with
Jelkeby on the Ikea account, which it lost in May 2005.
Karmarama will take responsibility for all the advertising, sales
promotion and consumer PR for Clas Ohlson, which sells a range of
homeware, leisure, electrical and multimedia products.
Its first task will be to produce a campaign promoting the launch of the
brand's first UK store, opening in Croydon at the end of the year. Clas
Ohlson already runs 90 stores in Scandinavia and plans to open three
more UK stores next year.
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments