The World: New York - Seinfeld seals deal to front $300m Microsoft ad
Microsoft has signed the comedian Jerry Seinfeld to front a $300 million ad campaign to be created by Crispin Porter & Bogusky.
The objective of the campaign, which will also feature other celebrities
including the Microsoft founder Bill Gates, is to challenge Apple, whose
sales are on the rise and which has a more contemporary image.
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The campaign is expected to make Microsoft seem cool and less boring, as
well as dispelling reports that its Vista operating system is
unreliable. The campaign will break next week.
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