Cadbury gorilla to reprise his role next week

by Staff, Marketing 29-Aug-08, 13:14

LONDON - Cadbury is bringing back its drumming gorilla next week, nearly a year on from the original launch.

The gorilla played the drum solo of Phil Collins' track 'In the Air Tonight'. The £6.2m campaign, by Fallon, broke during the live final of last summer's 'Big Brother'.

It was one of the most lauded ads, winning acclaim from the public as well as industry awards.

Next week's reprise will comprise mostly of the same footage and music, but with a slight twist, according to sources.

When the Gorilla ad first appeared, Cadbury said it was a one-off commercial that was to introduce a theme of a ‘moment of joy'.

Cadbury launched the follow-up ad, a midnight truck race to the soundtrack of Queen's ‘Don't Stop Me Now', in March this year.

 

 

Comments

jezwaspsrule

jezwaspsrule - 29/08/2008

I wonder what the slight twist will be? Perhaps the gorilla will be playing something by Gary Glitter

 
 
 
Darren Davidson

Darren Davidson - 29/08/2008

It will be something to do with Trucks.

 
 
 
Jeremy Lee

Jeremy Lee - 29/08/2008

by the Grateful Dead?

 
 
 
dave scarletsrule

dave scarletsrule - 29/08/2008

‘I love you love, you’re only two love’

 
 
 
Steak

Steak - 29/08/2008

Smells like teen spirit or some other popular number

 
 
 
Darren Davidson

Darren Davidson - 29/08/2008

Some kind of mash-up between Cadbury Trucks and Gorilla .. so I hear

 
 
 
dave scarletsrule

dave scarletsrule - 29/08/2008

Maybe the gorilla is on the back of a truck with his drum kit and they're all pegging it from glitter...some kind of american getaway music in the background...cheese

 
 
 
***

*** - 29/08/2008

Maybe a medley of Phil's hits- 'One more night' and 'Another day in paradise'. This is what dreams are made of guys.....

 
 
 
jezwaspsrule

jezwaspsrule - 29/08/2008

I love Another Day in Paradise. Being lectured by a multi-millionaire tax exile about the plight of the homeless really made me stop and think

 
 
 
dave scarletsrule

dave scarletsrule - 29/08/2008

heaven is a palce on earth - belinda carlisle

 
 
 
***

*** - 29/08/2008

not quite as epic a tune in my opinion. there's an element of comedy associated with Phil Collins (maybe thats just me!)

 
 
 
jezwaspsrule

jezwaspsrule - 29/08/2008

You obviously didn't see him in Buster. It was crap

 
 
 
***

*** - 29/08/2008

i didnt mean him as a person. i cant honestly say im a fan. i meant cheese comedy. ie. so shit it's funny and we can laugh at him

 
 
 
Richard Parkes

Richard Parkes - 29/08/2008

Who's going to be inside the gorilla suit then?

 
 
 
Jane Moore

Jane Moore - 30/08/2008

...I will await the out come of this but still believe that it was best as a one off...

 
 
 
werwr wrwerwewr

werwr wrwerwewr - 31/08/2008

I hope the "twist" is not going to be another ad withdrawal following complaints to ASA :)

 
 
 
Lyndon Morant

Lyndon Morant - 01/09/2008

I may be wrong but I heard the 'twist' will involve communication of some sort of tangible product benefit...

 
 
 
A J

A J - 01/09/2008

I'm hoping the twist will be miming to the entire 47 minutes of the 'Face Value' album. Or possibly a remake of Buster using the gorilla instead of Phil.

 
 
 
jezwaspsrule

jezwaspsrule - 01/09/2008

I doubt that Julie Walters would have married a gorilla in the first place, although it's a nice idea. On a similar theme, however, perhaps it's the gorilla coshing a driver - in this case of one of the trucks rather than of a train - over the head, causing him to die a premature death, and then making off with millions of pounds and being lionised by morons who read the tabloids as a lovable rogue.

 
 
 
***

*** - 02/09/2008

nice

 
 
 

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