Poster Plan rebrands as Kinetic

by Tristan O'Carroll, Media Week 01-Sep-08, 09:30

LONDON - Poster Plan, the Republic of Ireland-based out-of-home communications agency, is rebranding itself as Kinetic.

The media agency, jointly owned by its management and WPP, will be rebranded Kinetic as part of a strategic repositioning.

Poster Plan has been working closely with Kinetic for a number of years, but the company said the time is now right for establishing stronger links.

The strategic repositioning will reflect Kinetic’s new focus on audiences and not simply posters, as well as focusing on its tools, systems, strategic planning and client services.

Simon Durham, Poster Plan’s managing director, said: The time is right for Poster Plan to make the move and fully integrate into Kinetic.

[We] have known and worked closely with the senior management at Kinetic for 18 years."

He added: The change will be a combination of ‘business as usual’ from a structure point of view, plus a refreshed approach to the business of delivering a high-quality service to clients who want to connect with people on the move.