Bite wins 4Music brief

by Matt Cartmell, PR Week UK 02-Sep-08, 10:42

Bite Communications has been appointed to handle PR for 4Music and the wider Box Television network of music channels.

4Music, a joint venture between Channel 4 and Box Television, has appointed Bite with the aim of building on the momentum from the launch of the new channel.

The focus of the brief is to drive audience awareness of the 4Music channel and its programmes, and position it as the ‘ultimate music destination’.

In addition, Bite will work to raise awareness of Box Television’s stable of other music channels such as Magic, Kiss, Kerrang and Q.

Bite will deliver an initial three-month consumer and trade campaign, reporting to Box Television head of marketing Melissa Pine and Channel 4 senior publicity manager Steve Rosier.