Soap stars gather for latest Daz ad by Leo Burnett

by Staff, Campaign 02-Sep-08, 13:50

LONDON - Daz has taken its soap-opera-style Cleaner Close campaign to a new level, roping in soap royalty to play three characters in this latest instalment.

The 30-second TV ad, created by Leo Burnett, features Julie Goodyear, who played Bet Gilroy in Coronation Street, Dean Gaffney (Robbie Jackson in EastEnders), and Sue Jenkins, who portrayed Brookside's Jackie Corkhill.

The spot, which promotes the performance of Daz Liquitabs at 30 degrees, opens on Goodyear washing her soiled wedding dress at a laundrette as she prepares to walk down the aisle for the fourth time.

When Gaffney questions the marriage, Goodyear reveals, in a soap-style dénouement, that she has been deceiving him as to the true identity of his father.

Credits

Project
The Big Day
Brief
Communicate how Daz Liquitabs can get clothes white at 30 degrees centigrade
Creative agency
Leo Burnett
Writers
Jonathan Burley, Jim Bolton
Art directors
Jonathan Burley, Jim Bolton
Planner
Owen Dowling
Media agency
ZenithOptimedia
Media planner
Melanie Batting
Production companies
Production International, Joy@RSA
Director
David Lodge, Joy@RSA
Editor
Mark Edinoff, The Quarry
Post-production
Rushes
Exposure
National TV