Anjelica Huston talks to the dead as she makes her Orange pitch
LONDON - Hollywood actress Anjelica Huston, known for playing Morticia in 'The Addams Family' movies, is to star in the latest Orange Gold Spot ad, pitching a character who talks to dead people.
Sadly for Huston she does not do this using an Orange mobile phone.
The spot, created by Mother, begins with Huston sitting across the table from the Orange film board executives in a dimly lit restaurant. While she toys with sharp scissors Huston attempts to pitch her movie to the familiar characters of Dresden, Elliott, Alex and Jack.
Her movie pitch is about the lonely wife of a funeral director who starts talking to the dead and then slowly loses her mind.
As usual Dresden cuts in, saying: "Beep Beep. Miss Huston. We have a problem. You know at Orange we're all about positivity."
As Huston continues trying to explain that the film is about coping with depression, the film board execs take over and suggest how they could make it more upbeat by cheering people up with phones that they can use to text pictures of dead people to their friends.
They then break into an alternative version of 'The Addams Family' theme tune, which ends with all four of them singing "The Orange Family".
The ad will run in cinemas across the UK from this week with the end-line "Don't let a mobile phone ruin your movie".
Huston is the latest in a long line of stars to feature in the Gold Spot ads including Rob Lowe, Snoop Dogg, Steven Seagal, Ewan McGregor and Carrie Fisher.
From 2009, Mother will hand over ad duties on the account to Fallon, which won the Gold Spot business last month.
Fallon will aim to bring the cinema ads more in line with the new brand vision "Together we can do more".
Huston: star of the latest Orange ad
Tags
- United Kingdom |
- Europe |
- Telecoms and IT |
- Cinema |
- Mobile Media |
- Media |
- Advertising
Comments
ormiston groove - 03/09/2008
God, this campaign is looking tired. As an aside, why has Brand Republic bothered explaining the entire script of the ad when it's up there as a video link?
Graham Pugh - 03/09/2008
Tired? That's such an industry viewpoint. We always tire of things before the audience. I think this is fabulous and if Mother can keep the campaign going at such a high standard I hope they will for a long time. It's beautifully written, funny, and great for the brand. What's not to like?
ormiston groove - 03/09/2008
I was at the cinema last night when the Rob Lowe one came on. Half full & I swear there wasn't even a titter. They're just no way near as good as they used to be--do you honestly think this one is as funny as the first four or five?
charlie robertson - 04/09/2008
I think this is the best of a bad bunch. Well done the Director, writer and producer. Nice objective but this campaign is so contrived it makes me squirm. Well done for client perseverance and being agency loyal. I hope to be proved wrong in the cinema next time I go. Maybe Orange lovers love them?