Wall Street Journal launches new lifestyle title

by John Reynolds, Media Week 03-Sep-08, 16:00

LONDON - The Wall Street Journal is set to launch a new lifestyle magazine, WSJ, across Europe and Asia.

The 80-page first issue will appear in The Wall Street Journal Asia and The Wall Street Journal Europe on 5 September, and a 104-page US edition will appear the following day.

The magazine is launching with 51 advertisers including brands from fashion, retail, jewellery, travel, property, finance and wine and spirits.

It claims to offer "the inside track on how to live life to the fullest" and will cover issues such as cars, fashion, property and cooking.

WSJ will have a circulation of 160,000 outside the US and 800,000 in the US. Its content will also be available for free online at www.wsj.com, starting on 6 September.