Nestle boosts Kit Kat digital strategy
LONDON - Nestle UK is looking for a digital agency to help reshape Kit Kat's digital strategy.
The FMCG giant has approached a number of UK agencies, with a brief to help develop a new digital strategy for the snack brand.
Nestle already has plans in place increase Kit Kat's online presence. It is rolling out Kit Kat TV, a feature on KitKat.co.uk that will broadcast a range of the brand's ads past and present.
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Nestle has pushed Kit Kat online in the past, with a raft of digital campaigns running throughout 2005 and 2006. Its biggest digital drive to date centred on KitKash, a campaign that gave consumers the chance to win, bid for, or buy rewards using KitKash points collected from packs of confectionary including KitKat, Aero and Yorkie.
Nestle currently works with a roster of agencies including J Walter Thompson, Mindshare and Grand Union.
A spokeswoman for Nestle confirmed the digital agency search is underway, but declined to go into detail.
It is not known if Grand Union will be affected.
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