The World: Seattle - Amazon appoints Doner to reinvigorate brand
Amazon has appointed Doner, the Michigan-based independent agency, to help develop new ways to market the e-commerce brand.
Amazon, which spent around $25 million on US-measured media in
2007, has also approached agencies regarding new ideas for Kindle, the
brand's wireless-reader device.
Amazon has done little in terms of advertising to promote the device
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since its release last November, but is eager to market the product,
with an updated version is rumoured to be in the pipeline.
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