CBS Outdoor creates new bus ad opportunities

by Maisie McCabe, Media Week 08-Sep-08, 15:30

LONDON - CBS Outdoor has launched a new large-format bus advertising opportunity for customers looking to target consumers on the move.

The new format, initially available on 30 buses in Leeds with plans to roll it out the across the country in the near future, has the same dimensions as a 48-sheet, offering flexible large-scale exterior bus advertising on a single-decker bus.

The launch campaign is for Leeds Trinity and All Saints, a local higher education institution, planned by MediaVest and Kinetic's Zone.

The new landscape panels employ a removable and reusable mesh panel that replaces the traditional vinyl and allows passengers to see out of the windows.