MediaVest wins £15m Jobsite account

by Arif Durrani, Media Week 10-Sep-08, 14:45

LONDON - Jobsite, the online recruitment service, has awarded its £15m media planning and buying duties to Publicis Groupe's MediaVest without a pitch.

The appointment comes as the site gears up to develop its brand awareness in the coming months, with the media agency taking control of the business that was previously handled in-house.

The communications strategy for the new campaign will be led by Monkey and is set to launch across the UK on 6 October.

The campaign is set to include national prime-time TV across terrestrial and satellite stations, radio, print and online activity. It will mark the largest marketing push undertaken by a UK job site, with the aim of reaching 95% of all UK ABC1 working adults in three bursts of activity.

Felix Wetzel, group marketing director at Jobsite, said: "This campaign is about creating a strong tone of voice for the brand and a compelling way to talk about our offering."