Macau hires tourism help

by Chloe Marcowitz, PR Week UK 10-Sep-08, 17:11

Macau has brought in fresh agency support as it aims to become known as more than a gambling haven.

The Macau Government Tourist Office has appointed travel PR specialist Hume Whitehead to promote the
territory, a special administrative region of China, as a business and tourist destination.

The region is already notorious for its casinos, but Hume Whitehead will be selling Macau as a multi-faceted destination by emphasising its entertainment facilities and its standing as a UNESCO World Heritage Site. It is also aiming to publicise Macau as an ideal location for business events and conventions.

The agency will promote Macau as a ‘must-visit’ destination for holidaymakers going to the Far East.

UK travellers already make up most of Macau’s European visitors, but its tourism chiefs are keen to attract higher numbers of British tourists.

Hume Whitehead does not replace another agency on the account. The travel specialist won the business after a seven-way pitch.