Jewish Chronicle adds social networking in website revamp

Users of thejc.com can now upload their own photos and videos, write blogs, or comment on news stories on the site. The launch is the latest addition to the site, which is undergoing a major overhaul with the aim of increasing user interactivity.

Last month, the Beta version of the site was launched, enabling the weekly title to break news stories online, post video reports, and host blogs written by columnists.

The website features video footage of London's Salute to Israel parade, football highlights, and quirkier contributions such as Grandma's Kugel Recipe, which shows viewers how to make a traditional Jewish dessert.

The newspaper hopes to make video reports a regular feature on the site and editorial staff are to receive training on how to present to camera.

Jewish Chronicle managing editor Richard Burton said: 'A lot of the bigger papers are finding it hard to identity communities within their readership. What struck me was that we had a ready-made community and the opportunity to harness that.'

Conde Nast has lured the Jewish Chronicle's editor, David Rowan, to edit its forthcoming UK version of Wired magazine, which is due to launch, both in print and online, in the first half of 2009.

This article was first published on Marketing

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