InBev to supply Stella Artois to student unions

by Gemma Charles, Marketing 11-Sep-08, 10:08

LONDON - InBev has signed a new distribution agreement with The University Catering Organisation (TUCO) to supply draught and packaged beer brands to student union bars across the UK.

The deal follows reports that the National Union of Students and InBev had ended an extension to an existing distribution arrangement.

InBev's full range of brands, including draught Stella Artois, Staropramen and Hoegarden, plus bottled Beck's and Brahma, will be stocked by student union bars at universities and colleges including Jesus College Cambridge, St John's College, Trinity College, Oxford, Kings College, London, Reading University and the Royal College of Music.