TMG launches bespoke channel for South African Tourism

by Rich Sutcliffe, Media Week 11-Sep-08, 16:00

LONDON - Telegraph Media Group has signed a major sponsorship deal with South African Tourism, launching a bespoke channel on the Telegraph website to promote travel to the country.

The six-month campaign launches today (11 September), within the Telegraph.co.uk travel channel, and features content based around the title "My South African Feast", including specially created TV cooking shows with chef Mark Gilchrist, articles on visiting South Africa and reader offers.

As part of the deal, negotiated by TMG and Neo@Ogilvy, SAT has also signed a three-month sponsorship of Telegraph TV's Real Trips programme, starting this month, and a one-month sponsorship of Ten Minutes To Table, from October.

The campaign, the first commercial project to be created using TMG's new digital publishing and content management system Escenic, combines all TMG's platforms and includes advertising in The Daily Telegraph, The Sunday Telegraph and on Telegraph.co.uk.