Jack White music backs Coke Zero James Bond ad

by Staff, Campaign 12-Sep-08, 09:10

LONDON - Coke Zero has launched a TV ad to promote its link-up with the new James Bond film, featuring music by Jack White from the White Stripes.

The ad was created by Wieden & Kennedy in the style of the iconic Bond opening credits.

It has been launched as part of an integrated marketing campaign related to the new film, Quantum of Solace.

Bobby Brittain, brand director for Coca-Cola Great Britain, said: "Combining the legacy of the Bond franchise with ‘Coca-Cola Zero' is extremely exciting.

The campaign uses a specially designed Coca-Cola ‘Zero Zero 7' logo, based upon the Bond logo.

Consumers will also be targeted with a limited edition Quantum of Solace bottle, available exclusively at Harrods from October.