AMV BBDO recruits robots for Mars Planets ad

by Staff, Campaign 15-Sep-08, 10:55

LONDON - Mars is launching the next stage of its £3.4 million push to promote its Mars Planet chocolates with a robot-inspired animated TV ad.

Created by Abbott Mead Vickers BBDO, the "bots" spot is directed by the French duo Pierre and Bertrand and is accompanied by a soundtrack mixed by DJ Mr Thing, formerly of the Scratch Perverts.

Featuring a robot planet, the animated spot shows the robots gradually being stirred from their routine as the soundtrack builds.

The discovery of the Mars Planet chocolate balls finally induces an energetic dance party.

The idea is to convey the brand proposition of "mixing up" the different flavoured chocolate balls available in the Mars Planet pouch.

Credits

Project name
Mars Planets, Siren Bots
Client
Rankin Carroll, Bars Portfolio Director, European Snackfood Marketing
Creative agency
AMV BBDO
Copywriter
Prabs Wignarajah
Art director
Jeremy Tribe
Planner
Jeff Lush
Media agency
MediaCom
Media planner
Andy Walsh, Oliver Seares
Production company
Not To Scale
Director
Pierre & Bertrand
Post-production
The Mill
Audio post-production
Wave
Exposure
TV