Peroni set for blue ad theme
LONDON - Peroni is launching a global ad drive focusing on the royal blue colour used in its label design.
The campaign, which will be spearheaded by cinema ads breaking later this week, shows the blue ribbon featured on Peroni bottles interacting with iconic Italian objects such as an Alfa Romeo car.
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UK volume sales of Peroni have grown 39%, according to SABMiller's annual report for 2008.
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charlie robertson - 18/09/2008
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