Grolsch launches Amsterdam-themed idents for Channel 4

The idents focus on the surreal side of Amsterdam in the evening, with the two laid-back Dutchmen engaging in a number of quirky interactions with the city and its inhabitants.

As they drift along on a grass-topped barge drinking Grolsch, the Dutchmen encounter a giant rubber duck, an impromptu disco and a surreal fishbowl.

The endframe showcases the new Grolsch swing top bottle, which has recently been redesigned, and a voiceover says "Grolsch: time for something original."

The idents will be shown on Channel 4 around original comedy programmes such as 'Sunday Night Project', '8 out of 10 Cats', 'Balls of Steel' and 'Phonejacker'.

Laura Burgoyne, UK senior brand manager at Grolsch, said: "The new Grolsch idents are a fantastic contribution to the series.

"We've developed our creative concept to focus on chilled-out, Dutch style drinking, while retaining Grolsch's trademark comedy twist to compliment our Channel 4 sponsorship."

The third series of idents, created by the Leith Agency, were shot on location in Amsterdam and directed by Tim Kirkby and produced by Dab Hand London.