Eco-town ad 'misled' about brownfield status
LONDON - The Advertising Standards Authority has upheld a complaint against a Government ad that exaggerated the benefits of an eco-town.
The ad claimed that the 5,000-home Curborough eco-town near Lichfield in Staffordshire would be built on a brownfield site.
However, the Department for Communities and Local Government has now admitted that most of the development would use greenfield land.
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The ASA upheld the complaint but dismissed another about claims that half of the development would be affordable housing.
Developers pulled out of the Curborough eco-town in July.
Eco-town...ad misled over brownfield status
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