MySpace to launch first outdoor ad campaign
LONDON - MySpace is launching its first outdoor ad campaign in the US to promote the launch of MySpace Music, a joint venture between MySpace, Sony, UMG and Warner Music.
The outdoor push will run in Los Angeles and New York, including Times Square. The ads feature some of the social networking website's most popular artists such as the Christian band Jonas Brothers, who were recently attacked at the MTV Video Music Awards by Russell Brand, Lil Wayne and MIA.
ADVERTISEMENT
The ads show the artists alongside the playlists that provide them with creative inspiration.
The campaign will also promote the website's new playlist function, which allows members to aggregate a playlist for free.
Members can stream the playlist on their MySpace profile or share it virally with friends.
Jonas Brothers: featured in MySpace outdoor campaign
Tags
- Digital |
- Web |
- Digital Media |
- Media |
- Global
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments