The Week: Advertising news - White angry at Coca-Cola
Jack White of The White Stripes has hit out at Coca-Cola after the company used his James Bond theme tune in an ad campaign for Coke Zero.
The track, Another Way to Die, was written by White and Alicia Keyes for
the upcoming Bond film Quantum of Solace, but a statement from White's
management said the singer was "disappointed" that the track would be
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heard first in the ad rather than the movie, and stated that it had been
written for Sony Pictures, not for Coca-Cola.
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