Pearl & Dean theme in Guitar Hero revamp

by Staff, Campaign 19-Sep-08, 10:05

LONDON - Pearl & Dean has created another new version of its iconic Asteroid theme, promoting Activision's Guitar Hero game.

The ad will break in cinemas from today and was created in-house, using footage from the game.

Earlier this year, the company released a version of the theme starring SpongeBob SquarePants.

Ben Peterson, senior account manager at Pearl & Dean, said: "The rock ‘n' roll version of Asteroid is an ideal fit as both Guitar Hero and Pearl & Dean have immense cult followings."