OMD and Carat shortlisted for £650m Renault-Nissan global media

Ian Darby, Campaign 23-Sep-08, 10:25

LONDON - Renault-Nissan has shortlisted Carat and OMD to go head to head in a final pitch for its £650 million global media planning and buying business.

The other pitching agencies, Havas' MPG, WPP's Mediaedge:cia and Publicis Groupe's VivaKi operation, have been knocked out of the process.

Carat currently handles Renault's £350 million pan-European media account, while OMD is Nissan's agency of record in the region.

The pitch process will continue with presentations from both agency networks in a winner-takes-all process, which is being led out of Paris by Stephen Norman, Renault's senior vice-president of global marketing,

Renault and Nissan formed a joint venture in 1999 and are looking to achieve cost savings and closer working between the brands.

Comments

johnny rambleton - 23/09/2008

more client time-wasting? surely short-listing the incumbents was something they could have done without asking the other agencies to devote weeks of valuable and expensive resource to this. arrogant, moi?