Pearlfisher unveils Taylors coffee redesign

by Dan Leahul, Brand Republic 24-Sep-08, 14:10

LONDON - Design agency Pearlfisher has unveiled a new concept for Taylors of Harrogate's ground coffee range which will hit shelves this month.

Pearlfisher, which introduced similar redesigns with Innocent drinks, Beck's, and Stella Artois was recruited by Taylors to upgrade their brand to reflect the quality of its coffee products.

Each coffee type has a unique illustration, creating a personal touch for the brand and encouraging consumers to connect with their preferred roast.

The new ground coffee packs are currently rolling out in all major retailers with the full range expected to be on shelves by the end of September.

Mary Godfrey, creative director at Taylors, said: "Taylors original pack designs have been much loved by coffee drinkers as they evoke the coffee drinking moment, but they really needed to be refreshed.

"Pearlfisher has done a wonderful job of bringing the illustrations up to date while reinforcing the authenticity of our coffees and strengthening the Taylors branding."

The new ground coffee range was designed by Will Gladden, Shaun Bowen, Lisa Desforges and Simon Pemberton.