Dove backs Classic FM Live

by Alison Donnelly, Marketing 25-Sep-08, 09:45

LONDON - Unilever beauty brand Dove Pro-Age is sponsoring tonight's Classic FM concert at London's Royal Albert Hall, and its broadcast in November.

In addition to branding and sampling opportunities at the event, Dove Pro-Age will also sponsor the concert broadcast on Friday 7 November and associated online and on-air activity.

Classic FM Live is the station's biannual concert at the Royal Albert Hall. The sell-out concert features soloists Emma Johnson, Alfie Boe, Kate Royal and Alison Balsom performing alongside the Royal Liverpool Philharmonic Orchestra under its conductor, Vasily Petrenko.

Classic FM media partnerships account manager Helena Graham said: 'Incorporating online and on-air activity, the deal gives Dove Pro-Age unrivalled exposure to a key demographic.'