Visit London head James Bidwell to join fashion chain Antropologie

by Alex Brownsell, Marketing 25-Sep-08, 11:47

LONDON - James Bidwell will leave his position as chief executive of Visit London at the end of the year to take up the post of managing director at US-based women's clothing and lifestyle retailer Anthropologie Europe.

Bidwell, previously marketing director at Selfridges, recently oversaw the launch of Visit London's first global campaign, featuring the strapline 'See the world, Visit London', to coincide with the Olympic handover.

Urban Outfitters chief executive Glen Senk said that Bidwell is the 'perfect fit' for the brand, and has 'significant experience in brand development' with a global perspective.

It is believed that Anthropologie - owned by the Urban Outfitters chain - is searching for sites in London for its first UK store, and plans to open between 20 and 40 stores in Europe over the next five years.